Decision details
Authority to Vary and Extend a Contract for Latchaid Ltd (Anya) Subscription to Breastfeeding and Parenthood Support (Non-key individual cabinet member decision)
Decision Maker: Cabinet Member for Community Safety & Public Health
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: No
Purpose:
To request authority to vary and extend a contract in respect of subscription for Brent residents to receive free premium access to breastfeeding and parental support through a mobile application provided by LatchAid Ltd (Anya).
Decision:
That the Cabinet Member for Community Safety and Public Health, having consulted with the Leader:
i) Approves the variation of a the contract for the subscription to Anya, LatchAid Ltd to allow for an extension to the contract.
ii) Approves the extension of the contract for the subscription to Anya, LatchAid Ltd, for breastfeeding and parenthood support for all Brent residents, for a period of 31 months (25 August 2026 to 31 March 2029) at an extension value of £75,812.46.
Reasons for the decision:
As detailed within the accompanying report.
Alternative options considered:
As detailed within the accompanying report.
Interests and Nature of Interests Declared:
None.
Wards Affected: (All Wards);
Cabinet/Committee Decision or Scheme of Delegation: Individual Cabinet Member Non-Key Decision
Parties Consulted: Consultation has taken palce with stakeholders from Best Start in Life Steering Group including maternity staff, health visitors, early years and GPs.
Contact: Marie McLoughlin, Public Health Email: Marie.McLoughlin@brent.gov.uk.
Publication date: 05/08/2026
Date of decision: 05/08/2026
Accompanying Documents:
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