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Decision details

Authority to Award Contract for Bobby Moore Bridge Advertising Lease

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Decision Maker: Cabinet

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: Yes

Purpose:

To request authority to award contract for Bobby Moore Bridge Advertising Lease.

Decision:

Having noted the comments made during the presentation of the petition relating to the same item (Agenda Item 5 refers) Cabinet RESOLVED:

 

(1)    To note the options presented for consideration in relation to the award of the contract for the Bobby More Bridge Advertising Lease as follows:

 

Option A - Advertising on the parapet walls of the bridge only where the existing digital screens are located. This will not affect any of the tiled areas. 

 

Option B - Advertising on the parapet walls of the bridge, plus the underpass walls excluding the mural with plaque.

 

(2)    Having taken account of the reasons detailed in paragraph 3.2.6 of the report, to approve the award of contract for the Bobby Moore Bridge Advertising Lease on the basis of Option B (namely advertising on the parapet walls of the bridge, plus the underpass walls excluding the mural with plaque) to Quintain Ltd.

 

(3)    To note the minimum guaranteed amount in respect of Option B would generate additional financial return above the required guarantee over the four-year contract period compared with Option A.

 

(4)    To note in respect of Option B the tiled mural with plaque in honour of Bobby Moore would remain on permanent display inside the underpass framed by the lightboxes.

 

Eligible for call-in: Yes

 

Deadline for submission of call-in: 6pm on Tuesday 4 June 24

Wards Affected: Preston; Wembley Park;

Contact: Saida Ladha, Filming and Advertising Officer Email: Saida.Ladha@brent.gov.uk Tel: 020 8937 1097.

Report author: Saida Ladha

Publication date: 29/05/2024

Date of decision: 28/05/2024

Decided at meeting: 28/05/2024 - Cabinet

Effective from: 05/06/2024

Accompanying Documents:

  • 07. Cabinet Report Bobby Moore Bridge Advertising Lease pdf icon PDF 170 KB
  • Restricted enclosure  View reasons restricted
  • 07b. Appendix 2 - Bobby Moore Bridge Tiles Heritage Assessment pdf icon PDF 109 KB
  • 07c. Appendix 3 - Location of Bobby Moore Bridge, Digital Screen, Light Walls and Tiles pdf icon PDF 876 KB

 

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