Decision details
Authority to Award Contract for Bobby Moore Bridge Advertising Lease
Decision Maker: Cabinet
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: Yes
Purpose:
To request authority to award contract for Bobby Moore Bridge Advertising Lease.
Decision:
Having noted the comments made during the presentation of the petition relating to the same item (Agenda Item 5 refers) Cabinet RESOLVED:
(1) To note the options presented for consideration in relation to the award of the contract for the Bobby More Bridge Advertising Lease as follows:
Option A - Advertising on the parapet walls of the bridge only where the existing digital screens are located. This will not affect any of the tiled areas.
Option B - Advertising on the parapet walls of the bridge, plus the underpass walls excluding the mural with plaque.
(2) Having taken account of the reasons detailed in paragraph 3.2.6 of the report, to approve the award of contract for the Bobby Moore Bridge Advertising Lease on the basis of Option B (namely advertising on the parapet walls of the bridge, plus the underpass walls excluding the mural with plaque) to Quintain Ltd.
(3) To note the minimum guaranteed amount in respect of Option B would generate additional financial return above the required guarantee over the four-year contract period compared with Option A.
(4) To note in respect of Option B the tiled mural with plaque in honour of Bobby Moore would remain on permanent display inside the underpass framed by the lightboxes.
Eligible for call-in: Yes
Deadline for submission of call-in: 6pm on Tuesday 4 June 24
Wards Affected: Preston; Wembley Park;
Contact: Saida Ladha, Filming and Advertising Officer Email: Saida.Ladha@brent.gov.uk Tel: 020 8937 1097.
Report author: Saida Ladha
Publication date: 29/05/2024
Date of decision: 28/05/2024
Decided at meeting: 28/05/2024 - Cabinet
Effective from: 05/06/2024
Accompanying Documents: